Vtiger CRM is a particularly good match for small and medium enterprises due to its affordability, ease of use, and comprehensive feature set. It offers a wide array of features that align business operations and fulfill all the requirements of small and medium enterprises across sales, marketing, and support teams. Customer relationship management software is best for small and medium enterprises and is available at places like SugarCRM and Salesforce.com. Vtiger CRM offers you the ability to focus on the customers and resolve their service-related queries. Vtiger CRM offers the Small and Medium Enterprises feature designed for sales, marketing, and support teams. Small businesses benefit from implementing the CRM solution with improved customer interactions, improved sales performance, centralized data management, and targeted marketing campaigns. It empowers us to build strong relationships with our customers and provide support when they need any type of support. Here we define the Vtiger CRM features for small and medium enterprises.

• Leads Management: Vtiger CRM manages the leads and converts them for better opportunities. It has the ability to import leads from external sources such as webmail, seminars, and email. After collecting all the leads, users convert their leads into sales opportunities with just one click. You can import all the leads with all these resources in bulk. It saves you time and effort. It is helpful for the sales team to manage the records instantly.
• Product Customization and Inventory Management: It manages the product list according to business requirements. It also gives the option of drag-and-drop to shortlist the products. Products also represent God’s stock in the inventory. It can be either acquired from your suppliers or rendered to your customers. The product module acts as a bridge between the sales and purchase departments; it happens when the company both sells and purchases goods. 
• Enhanced Customer Relationships: Vtiger CRM allows small and medium enterprises to maintain customer engagement by providing purchase histories and communication patterns. 
• Managing Customer Support: Manage the self-service support and customer support tickets efficiently. Track the ticket status and its priority. Tickets are provided to handle the cases. You need to create a case for a product. 
• Customization: Customizing the CRM is one of the most important benefits of Vital CRM. As Vital CRM is open source, it can be customized as per the company’s requirements. Modify your Vtiger CRM service as per your business flow. 
• Managing other activities: Vtiger CRM manages regular and daily activities that can help conduct the sales process. To secure the activity in the future, Vtiger CRM maintains all the email marketing activities that are related to the customers. 
• Managing Sales Orders and Invoices: After the purchase order is received, a sales order is generated by the company. It can be converted into an invoice, which saves you time and effort. It helps the sales team track all the products and services according to their details, dates, and times. 
• Workflow Automation: Automation processes reduce the valuable time of customers, such as follow-ups, emails, and lead nurturing.
• Real-time Reports: Vtiger CRM reveals all the performance indicators, forecasts, and future trends by checking the insight reports. 
• Contact Management: Track the customer details and contact them across multiple channels, such as calls, email, chat, and social media. 
  

Real-world examples of how SMEs are leveraging Vtiger.

Vtiger CRM software has the ability to track real-time customer information. After tracking the information, it identifies the issue in the software, so they provide support to the customer. Small and medium enterprises work in the real world to make direct contact with anyone and give them support instantly. There are some real-world examples of SMEs leveraging Vtiger CRM to improve business growth.

• Digital Marketing Agency: Streamlining Lead Management and Campaign Tracking: A digital marketing agency is mainly focused on SEO, PPC, and social media advertising. The agency needs an efficient way to track client communications, generate leads, and measure the usefulness of the marketing campaign. Vtiger CRM captures the automatic leads from the website and various social media channels. Maintain the client records, run the email marketing campaign, generate a report of the marketing performance of the campaigns, analyze it, and maintain the custom report. Check the insights and manage the marketing performance data. 
• Manufacturing Company: Optimising Sales Pipeline and Inventory Management: A small manufacturing company needs to optimize its sales pipeline and inventory management. Visualize and manage the sales pipeline, and maintain a record of the inventory to ensure timely delivery and production. Automate reminders and time-to-time follow-up for the sales team and ensure a timely response from the customer side.
• IT Service Firm: Enhance Customer Support and Project Management: IT Service manages the project management process and customer support tickets. It improved customer support efficiency and project management. Give a timely resolution to the customer’s issue. This process works on the project management process to plan, execute, monitor the various tasks, and track progress.
• E-commerce Retailer: Integrating Sales and Customer Data: Works for customer data and integrated sales. Synchronize the customer order data from the e-commerce platform to Vtiger CRM. Managers send follow-up emails, thank-you notes, and promotional offers based on customer behavior.
• Consulting Firm: Automating Client Communications and Reporting: The consulting firm works on business strategy and financial services. They manage the client report and communicate with them. Keep track of the project management, generate custom reports on financial metrics and project progress, and automate email communication for newsletters and follow-up reminders.
  

How does Vtiger CRM work?

Vtiger CRM is an open-source architecture that allows for the management of reporting, information databases, campaign management, lead management, care studies, and inventory management. In addition, the Vtiger CRM is developed on highly reliable technologies such as Apache, PHP, Linux/Windows, and MySQL. Vtiger CRM tracks all the sales opportunities and manages the technology to improve their rank in the market. They are responsible for managing the efficiency of the CRM data and software to resolve customer issues. Vtiger CRM especially works on the customer relationship management feature, which means supporting their customers timely. It is a good job for you if you dedicate yourself to helping your customers and making a positive impact. You can resolve customer issues related to business operations and other needs. One of the best features of Vtiger CRM is that it supports internal processes and allows employees of the business to manage the data in a better way. 

Conclusion

The real-world examples of Vtiger SMEs highlight how SMEs support Vtiger CRM to streamline business operations, improve customer relationships, and drive business growth. By utilizing their features, they can manage leads, automate tasks, enhance customer support, and gain valuable insights through reporting and analytics. As a result, these processes achieve better business outcomes. Vtiger CRM works on various CRM functions such as marketing automation, service functions, sales automation, and customer support. It provides a flexible and affordable solution that fulfills the needs of SMEs. They meet all the requirements of small and medium enterprises. The most important feature is that SME can align their business growth, sales, marketing, and customer support processes and improve the efficiency of the business. Vtiger CRM helps SMEs align their business goals in a more effective manner.

Read More : Vtiger vs. Salesforce: A Comparative Analysis